Diamond Doreen | Uber Eats

Diamond Doreen is a visually engaging, docu-style short film about a gregarious delivery person named Doreen and her new love for the perks of the Uber Eats Pro Loyalty program. 

The film was scripted, casted and scouted to feel like it wasn’t scripted, casted or scouted. We used a handheld camera to allow the imagery to feel lively and energetic to capture her spirit and hustle. Using considered compositions and available light gave the film a stylized naturalism.  

Through her voice-over and interactions with the app, couriers learn exactly how to earn points from deliveries that can add up to unlock all kinds of cool rewards. The film captures the humanity and cinematic beauty of Doreen’s world and infectious spirit as she hustles towards the promise of a free college tuition.  The loyalty program was built specifically for delivery partners’ lives on and off the road.

Role: Producer

Type: Web, Email, Blog, App, Social

Production: Armada Productions

Director: Jon Bunning

Color: The Mill

Shoot location: Brooklyn, New York