Open For Business | LinkedIn

LinkedIn celebrated the global launch of ‘Open for Business’ - a new tool enabling more small businesses and freelancers to grasp economic opportunity- with a kick-off event in Dubai, UAE.

The celebration ended with a video activation on the infamous Burj Khalifa, the tallest building in the world. We were overwhelmed with the support and reception to the activation which also fueled a social ad campaign post live launch. 

Role: Producer 

Art Directors: Elli Matejka & John Yi

Account Management: Bob Ellis 

Type: Video, Live Activation

Channels: Email, Social, Blog, Youtube, LinkedIn

Production: Buck 

Territory: Global 

Launch Location: Dubai, United Arab Emirates