Randy Watkins Man of Delivery x March Madness | Uber Eats
During March Madness, Uber Eats saw an opportunity to inject the brand into the vernacular and showcase the breadth of food selection and ease of service.
In collaboration with Imperial Woodpecker and Anomaly LA, the first U.S. & Canadian integrated brand campaign came to life. The Let’s Eats campaign centerpiece featured the on-the-road exploits of Randy Watkins, a fictional delivery partner with a whole lot of eclectic personality and charm.
In the premiere TV spot titled “Ride Along”, Randy takes us with him on a free-wheeling, kaleidoscopic odyssey from eclectic eateries to the homes and offices of a mad assortment of Uber Eaters. He continues his adventures in the below “Refs” and “Sweet Sixteen” films, also TV moments.
Randy captivated
the internet
Role: Client Producer
Agency: Anomaly LA
Production: Imperial Woodpecker
Director: Stacy Wall
DOP: Corey Walter
Edit: Cabin Editorial
Color: MPC LA
Finishing: MPC LA
Sound: Lime Studios
Audio Mix: Lime Studios
Song: Acid by Ray Baretto
